Our purpose is to make health and beauty simple for people of color.

Our Story

Our vision is to build the world’s most consumer-centric health and beauty products company, inspiring unprecedented consumer loyalty.
We want every single household in the world to know and love our brands.

Our Values

  • Courage

    Our vision requires the courage and conviction to believe that we will build a great company that changes the world.

  • Inspiration

    Inspiration is in the soul of everything we make and sell. A laser focus and attention to craft, to detail, to colors, to ingredients, to experience. Our success requires it.

  • Respect

    Our community requires and deserves our respect. They’re the reason we can be inspired and excited to come to work every single day.

  • Judgment

    We are our brands. We are responsible for every single action we take, everything we deliver to consumers' homes and every single interaction they have with us.

  • Wellness

    We eat well, we sleep well, we keep fit and we care to help and support each other and our families.

  • Loyalty

    We are loyal to a great workplace and team. We are committed to building a great, lasting company for the long term. We're playing to win and will give it the effort and focus it deserves.

Our Brands


The most trusted grooming solutions for him.

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Simple, luxurious hair care for her.

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We are looking for the most talented individuals across marketing, engineering, product and design functions to join our family and accelerate our growth while helping us build a great company.

Contact Us

We'd love to hear from you!


For general inquiries:
[email protected]

For press inquiries:
[email protected]