COOKIE POLICY

Last Updated: December 17, 2021

French Canadian (Translation)

Thank you for your interest in Walker & Co. Brands, Inc. (hereinafter, “Walker,” “we,” or “us”). This Cookie Policy explains our use of “cookies” and other tracking technologies, including, but not limited to, web beacons, pixels, clear gifs, and other similar technologies (collectively, “Cookies and Tracking Technologies”) that are employed on our websites (“Websites”), applications, or other online services (collectively, the “Online Services”). Our Websites include:

THIS COOKIE POLICY IS INCORPORATED INTO, AND FORMS AN INTEGRAL PART OF, THE WALKER PRIVACY POLICY AND THE WALKER TERMS OF USE. IF YOU DO NOT AGREE WITH THIS COOKIE POLICY, THE WALKER PRIVACY POLICY AND THE WALKER TERMS OF USE, YOU CANNOT USE WALKER’S ONLINE SERVICES.

1. WHAT ARE COOKIES AND OTHER ONLINE TRACKING TECHNOLOGIES?

Cookies are small files that are downloaded to your device when you visit a website. The cookie then sends information back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Other types of tracking technologies work similarly to cookies and place small data files on your devices or monitor your website activity to enable us to collect information about how you use our Online Services. Accordingly, Cookies and Tracking Technologies allow our Online Services to recognize your device and track your activities and preferences, thereby allowing you to navigate between pages efficiently and to generally improve the user experience. The information provided below about cookies also applies to the other tracking technologies referenced above (i.e., web beacons, pixels, clear gifs, and other similar technologies). You can find more information about cookies at www.allaboutcookies.org and www.youronlinechoices.eu.

Cookies are often categorized by function. We use four types of cookies by function on our Online Services:

Name Description
Essential Cookies These are cookies that are strictly necessary for the functioning of a website or for performing services that an individual user has requested. For instance, these cookies are necessary to allow us to operate our Online Services so you may access them as you have requested. These cookies let us recognize that you have created an account and have logged into that account to access the Online Services. They also include cookies that enable us to remember your previous actions within the same browsing session.
Analytical/Performance Cookies These cookies collect information about how individuals use the Online Services (e.g., which webpages or other portions of the Online Services visitors go to most often). These cookies are used to improve how the Online Services function.
Functional Cookies These cookies allow the Online Services to remember choices users make and to provide enhanced, personalized features. For example, within our Online Services, these cookies remember users’ language preferences.
Targeting/Advertising Cookies These cookies are used to deliver advertisements relevant to a specific user of the Online Services. They remember that a user has visited a website and share this information with other organizations such as advertising vendors.

Cookies can also be categorized by how long they remain on your device and by who puts the cookie there. There are four broad categories of duration and placement cookies that we use on the Online Services:

Name Description
Persistent Cookies Persistent cookies remain on your device until deleted manually or automatically.
Session Cookies Session cookies remain on your device until you close your browser, at which time they are automatically deleted.
First-Party Cookies These cookies are placed by the party operating the website or service. For example, any cookies we place on your computer from our Online Services are first-party cookies.
Third-Party Cookies These cookies are placed on a website or service by a party that does not own or operate the website or service.

2. HOW DO OUR ONLINE SERVICES USE COOKIES AND TRACKING TECHNOLOGIES?

We use Cookies and Tracking Technologies to identify you and your interests, to remember your preferences, to facilitate our marketing, and to track your use of our Online Services. We also use Cookies and Tracking Technologies to control access to certain content on our Online Services, protect the integrity and security of the Online Services, to process any requests that you make of us, and as otherwise set forth herein and in the Walker Privacy Policy. To administer our Online Services and for research purposes, Walker may, from time to time, contract with third-party service providers to track and analyze statistical usage and volume information from our Online Services. These third-party service providers use persistent cookies to help us improve the user experience, manage the content on our Online Services, and analyze how users navigate and utilize the Online Services. The Cookies and Tracking Technologies we use on the Online Services are the following:

Google Ads and Analytics. We use the “Google Ads” online marketing service to display search advertisements and to track when a visitor has accessed our Online Services via a Google ad. If you click on a Google ad, Google stores a conversion tracking cookie on your device. These cookies expire after thirty (30) days. If you wish to prevent Google Ads conversion tracking, you can set your browser to block cookies from googleadservices.com. We also use the “DoubleClick” cookie, which tracks use of our Websites and behavior concerning ads, products and services offered. You may decide to disable all the DoubleClick cookies by going to: Google Ad Settings. We also use “Google Analytics” to collect information about use of our Online Services. Google Analytics collects information such as how often users visit the Online Services, what pages they visit when they do so, and what other sites they used prior to coming to the Online Services. We use the information we get from Google Analytics only to improve our Online Services. Google Analytics collects only the IP address assigned to your device on the date you visit our Online Services rather than your name or other personal information. We do not combine the information collected through the use of Google Analytics with other personal information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit our Online Services, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to our Online Services is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to the Online Services by disabling cookies on your browser. Google Analytics also uses electronic images known as web beacons (sometimes called single pixel gifs) which are used along with cookies to compile aggregated statistics to analyze how our Online Services are used. You can find additional information on how to install a browser add-on to prevent your data from being used by Google Analytics at tools.google.com/dlpage/gaoptout.

Facebook. Walker uses Facebook cookies and pixels to measure, optimize and build audiences for advertising campaigns served on Facebook. They enable Walker to see how our users move between devices when accessing our Websites and Facebook, to ensure that our Facebook advertising is seen by our users most likely to be interested in such advertising by analyzing which content a user has viewed and interacted with on our Websites. To find out more about the privacy settings by Facebook and the options to change them, please see Facebook Privacy Settings Link (you must be logged into your Facebook account).

Twitter. Some of our Websites use pixels provided by Twitter to help us measure the number of users engaging with our ads on Twitter so we can assess our marketing campaigns. It also enables Walker to identify users who have used their mobile device to view Walker advertising on Twitter and later came to our Websites on a desktop computer. To learn more about Twitter’s privacy practices, please see its privacy policy and FAQ.

Microsoft. We use analytical and tracking tools from Microsoft, such as Microsoft Ads. Microsoft collects and receives personal information from users to provide Microsoft’s advertising services and you learn more about Microsoft’s privacy practice by viewing its Privacy Statement: https://privacy.microsoft.com/en-us/privacystatement.

Sprout Social. Our Websites use Sprout Social tags, which provide social media-related engagement, publishing, analytics, monitoring, and similar software services to assist with our promotional and marketing programs. For more information on Sprout Social’s data practices, see its privacy policy.

Yotpo. Walker uses Yotpo Ltd. services to help us better understand how our customers rate our Site and our products and services. We use Yotpo cookies for marketing and ad delivery services across the Yotpo network and online. For more information about Yotpo, please see its privacy policy.

Pinterest. We use Pinterest cookies and online tools to deliver ads to you and to find other people who might be interested in our products and show them online ads relating to our products on Pinterest. To be clear, your information will be shared with Pinterest for online behavioral advertising, and you can opt out of online behavioral advertising through Pinterest’s personalization settings or as described below. To learn more, please visit your Pinterest privacy notices at https://help.pinterest.com/en/article/personalization-and-data and at https://help.pinterest.com/en/article/personalized-ads-on-pinterest.

Attentive. The Attentive tag allows us to take full advantage of Attentive’s marketing features., such as capturing behavioral data (such as page views and purchases), triggering events (such as abandoned cart, abandoned browse, and post-purchase), and tracking revenue. For more information, see our Mobile Messaging Program terms and conditions at Walker Terms of Use and Attentive’s privacy policy.

TikTok. TikTok is a social media platform on which we operate marketing campaigns intended to reach current and potential customers and audiences. We use TikTok pixels and cookies to collect information in order to deliver targeted advertising and measure and understand the effectiveness of our marketing campaigns. For more details on TikTok’s data processing practices, please see TikTok’s privacy statement.

3. HOW DO WE USE AND SHARE INFORMATION?

The information and data we gather from our Cookies and Tracking Technologies will be used, retained, and shared in accordance with this Cookie Policy and the Walker Privacy Policy.

4. REJECTING COOKIES AND YOUR OPTIONS

Browser Settings. You can stop cookies from being downloaded on your device by selecting the appropriate settings on your browser. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. You can find out how to do this for your particular browser by clicking “help” on your browser’s menu or by visiting www.allaboutcookies.org. Please note, however, that without cookies you may not be able to access or take full advantage of the Online Services. Most browsers allow users to use a “private mode” by which cookies are deleted after your website visit. Please read the help section of your browser to learn more about how to activate the “private mode.” You could still visit our Online Services if your browser is in “private mode”; however, the user experience may not be optimal, and some features may not work.

If you want to remove previously-stored cookies, you can manually delete the cookies at any time. However, this will not prevent the Online Services from placing further cookies on your device unless and until you adjust your browser setting as described above.

Do Not Sell My Personal Information (California Privacy Rights). To prevent Walker from using certain Cookies and Other Online Tracking Technologies, please click on the “Do Not Sell My Personal Information” link on the footer of the Site. For more information about “Do Not Sell” rights, please see the Walker Privacy Policy.

More Information. You can find more information about cookies, behavioral advertising, and online privacy at www.allaboutcookies.org. For some of our service providers that participate in the Digital Advertising Alliance (DAA), you can exercise your choice to opt out of interest-based advertising at http://optout.aboutads.info. You may also opt out of receiving interest-based ads from many third-party websites and applications through the Network Advertising Initiative’s Opt-Out Tool, which is available at http://www.networkadvertising.org/choices. Certain types of mobile devices have an identifier that provides organizations with the ability to serve targeted advertising directly to a specific mobile device, and you may (depending on the device) be able to limit advertising, reset the advertising identifier, and turn off your device’s tracking features within your device’s settings. For more information see http://youradchoices.com/appchoices. You can find out more information at the Interactive Advertising Bureau website at http://www.iabcanada.com.

5. COOKIE POLICY UPDATES

We reserve the right to amend this Cookie Policy at any time. We will notify you if this Cookie Policy is amended by updating the “Last Updated” section listed above. It is your responsibility to periodically review the Cookie Policy to determine whether any amendments have been made hereto. Your use of the Online Services, and continued use of the Online Services after any amendments are made to this Cookie Policy, signifies your consent to this Cookie Policy and any amendments hereto, which shall supersede and control over any previous terms and conditions governing Cookies and Online Tracking Technologies. We may, in our sole discretion, provide you direct communications, including via email or text messages, about changes to our Cookie Policy; however, such communications do not abrogate or otherwise limit your responsibility to periodically review this Cookie Policy to determine whether any amendments have been made hereto.

6. CONTACT US

We have appointed a Privacy Champion to oversee compliance with this Cookie Policy. If you have questions regarding this Cookie Policy or our handling of your personal information, would like to request more information from us, or would like to exercise a data privacy right, please contact our Privacy Champion at the following: (email) [email protected] or (mail) Walker & Co. Brands, Inc., ATTN: Privacy Champion, 2870 Peachtree Rd NW #402, Atlanta, GA 30305.