Walker & Co. Brands, Inc.
Last updated: May 10, 2023
PLEASE CLICK ON THE COOKIE MANAGEMENT TOOL (SOMETIMES VISIBLE AS A “YOUR PRIVACY CHOICES” LINK) ON THE FOOTER OF THE SITE TO SET YOUR COOKIE PREFERENCES AND TO OPT OUT WITH RESPECT TO HOW OUR SITE USES NON-ESSENTIAL COOKIES, PIXELS, AND TAGS FOR TARGETED ADVERTISING, MARKETING, ANALYTICS, AND SIMILAR PURPOSES.
1. WHAT ARE COOKIES AND OTHER ONLINE TRACKING TECHNOLOGIES?
Cookies are small files that are downloaded to your device when you visit a website. The cookie then sends information back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Other types of tracking technologies work similarly to cookies and place small data files on your devices or monitor your website activity to enable us to collect information about how you use our Sites. Accordingly, Cookies and Other Tracking Technologies allow our Sites to recognize your device and track your activities and preferences, thereby allowing you to navigate between pages efficiently and to generally improve the user experience. The information provided below about cookies also applies to the other tracking technologies referenced above (i.e., web beacons, pixels, clear gifs, and other similar technologies). You can find more information about cookies at www.allaboutcookies.org.
Cookies are often categorized by function. We use four types of cookies by function on our Sites:
|Essential Cookies||These are cookies that are strictly necessary for the functioning of a website or for performing services that an individual user has requested. For instance, these cookies are necessary to allow us to operate our Sites so you may access them as you have requested. These cookies let us recognize that you have created an account and have logged into that account to access the Sites. They also include cookies that enable us to remember your previous actions within the same browsing session.|
|Analytical/Performance Cookies||These cookies collect information and statistics about how individuals use the Sites (e.g., which webpages or other portions of the Sites visitors go to most often). These cookies are used to improve how the Sites function.|
|Functional Cookies||These cookies allow the Sites to remember choices users make and to provide enhanced, personalized features. For example, within our Sites, these cookies remember users’ language preferences.|
|Targeting/Advertising Cookies||These cookies are used to deliver advertisements relevant to a specific user of the Sites. They remember that a user has visited a website and share this information with other organizations such as advertising vendors.|
Cookies can also be categorized by how long they remain on your device and by who puts the cookie there. There are four broad categories of duration and placement cookies that we use on the Sites:
|Persistent Cookies||Persistent cookies remain on your device until deleted manually or automatically.|
|Session Cookies||Session cookies remain on your device until you close your browser, at which time they are automatically deleted.|
|First-Party Cookies||These cookies are placed by the party operating the website or service. For example, any cookies we place on your computer from our Sites are first-party cookies.|
|Third-Party Cookies||These cookies are placed on a website or service by a party that does not own or operate the website or service.|
The Cookies and Other Tracking Technologies we use on the Sites are as follows:
|__attentive_cco||Functional||Attn.tv sets this cookie to promote SMS opt-in and produce personalized SMS messaging.||1 year 1 month 4 days|
|__attentive_dv||Functional||Attn.tv sets this cookie to promote SMS opt-in and produce personalized SMS messaging.||1 day|
|__attentive_id||Functional||Attn.tv sets this cookie to promote SMS opt-in and produce personalized SMS messaging.||1 year 1 month 4 days|
|__attentive_pv||Functional||Attn.tv sets this cookie to promote SMS opt-in and produce personalized SMS messaging.||30 minutes|
|__attentive_ss_referrer||Functional||Attn.tv sets this cookie to promote SMS opt-in and produce personalized SMS messaging.||30 minutes|
|__cfruid||Necessary||Cloudflare sets this cookie to identify trusted web traffic.||session|
|__pdst||Analytics||Podsights sets this cookie to store and track interaction.||1 year|
|__zlcmid||Functional||Zopim sets this cookie to store a unique user ID.||1 year|
|__zlcstore||Functional||Zopim sets this cookie to store information about the current status of the chat.||never|
|_attn_||Functional||Attn.tv sets this cookie to promote SMS opt-in and produce personalized SMS messaging.||1 year 1 month 4 days|
|_ce.clock_data||Functional||Crazy Egg sets this cookie to prevent repeated requests to the Clock API.||1 day|
|_ce.clock_event||Functional||Crazy Egg sets this cookie to store the difference in time from the server’s time and the current browser.||1 day|
|_ce.s||Functional||Crazy Egg sets this cookie to track a recording visitor session unique ID, tracking host and start time||1 year|
|cebs||Analytics||Crazy Egg sets this cookie to trace the current user session internally.||session|
|cebsp_||Other||Crazy Egg sets this cookie and it is used to determine if a survey should be shown.||session|
|_fbp||Analytics||Facebook sets this cookie to store and track interactions.||3 months|
|_ga||Analytics||The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.||2 years|
|_ga_*||Analytics||Google Analytics sets this cookie to store and count page views.||1 year 1 month 4 days|
|_gat_UA-*||Analytics||Google Analytics sets this cookie for user behavior tracking.||1 minute|
|_gcl_au||Analytics||Google Tag Manager sets this cookie to experiment advertisement efficiency of websites using their services.||3 months|
|_gid||Analytics||Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website’s performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously||1 day|
|_pin_unauth||Advertisement||Pinterest set this cookie to group actions for users who cannot be identified.||1 year|
|_scid||Functional||This cookie is set by Snapchat to store Snapchat Pixel unique ID of the User.||1 year 1 month|
|_tt_enable_cookie||Advertisement||TikTok sets this cookie to collect data about behavior and activities on the website and to measure the effectiveness of the advertising.||1 year 24 days|
|_ttp||Advertisement||TikTok sets this cookie to track and improve the performance of advertising campaigns, as well as to personalize the user experience.||1 year 24 days|
|ajs_anonymous_id||Analytics||This cookie is set by Segment to count the number of people who visit a certain site by tracking if they have visited before.||1 year|
|ajs_user_id||Analytics||This cookie is set by Segment to help track visitor usage, events, target marketing, and also measure application performance and stability.||never|
|ARRAffinity||Necessary||ARRAffinity cookie is set by Azure app service, and allows the service to choose the right instance established by a user to deliver subsequent requests made by that user.||session|
|ARRAffinitySameSite||Necessary||This cookie is set by Windows Azure cloud, and is used for load balancing to make sure the visitor page requests are routed to the same server in any browsing session.||session|
|AWSALBCORS||Necessary||This cookie is managed by Amazon Web Services and is used for load balancing.||Session|
|dtCookie||Performance||This cookie is set by the provider Dynatrace. This is a session cookie used to collect information for Dynatrace. Its a system to track application performance and user errors.||session|
|dtLatC||Performance||This cookie is set by the provider Dynatrace. This is a session cookie used for storing a numeric value.||session|
|dtPC||Performance||This cookie is set by the provider Dynatrace. This is a session cookie used to collect information for Dynatrace. Its a system to track application performance and user errors.||session|
|dtSa||Functional||This cookie is set by the provider Dynatrace. This is a session cookie used for saving the user action such as Click on Login across different pages.||session|
|enforce_policy||Necessary||PayPal sets this cookie to make secure transactions.||1 year|
|IDE||Advertisement||Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.||1 year 24 days|
|l7_az||Performance||This cookie is necessary for the PayPal login-||30 minutes|
|LANG||Functional||LinkedIn set this cookie to set user’s preferred language.||9 hours|
|muc_ads||Advertisement||Twitter sets this cookie to collect user behavior and interaction data to optimize the website.||1 year 1 month 4 days|
|nsid||Functional||This cookie is set by the provider PayPal to enable the PayPal payment service in the website.||session|
|OptanonConsent||Necessary||OneTrust sets this cookie to store details about the site’s cookie||1 year|
|personalization_id||Advertisement||Twitter sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting.||1 year 1 month 4 days|
|rxVisitor||Analytics||This cookie is set by the provider Dynatrace. This cookie is used to store the visitor ID for the returning visitors||session|
|rxvt||Performance||This cookie is set by the provider Dynatrace. This is a session cookie used to store two timestamps.||session|
|sc_at||Advertisement||Snapchat sets this cookie for showing relevant advertising based on the user’s movement||1 year 24 days|
|seerid||Analytics||This cookie is set by the provider Lytics, a customer data platform build for marketing teams. This cookie is used for identifying an user.||1 year 1 month 4 days|
|seerses||Analytics||This cookie is set by the provider Lytics, a customer data platform build for marketing teams. This cookie is used for identifying an user.||1 year 1 month 4 days|
|t_v2_s||Necessary||Affirm sets this cookie as necessary for the website’s payment plan function upon checking out.||1 year 1 month 4 days|
|TapAd_3WAY_SYNCS||Advertisement||TapAd sets this cookie for data synchronization with advertising networks.||2 months|
|TapAd_DID||Advertisement||TapAd sets this cookie to offer personalized content, social media features, and traffic analysis for its retargeting of online advertising.||2 months|
|TapAd_TS||Advertisement||TapAd sets this cookie to track users across devices to enable targeted advertising.||2 months|
|test_cookie||Advertisement||The test_cookie is set by doubleclick.net and is used to determine if the user’s browser supports cookies.||past|
|TiPMix||Necessary||The TiPMix cookie is set by Azure to determine which web server the users must be directed to.||1 hour|
|tracker_device||Functional||Affirm sets this cookie to track installment payments on the Razer Store.||1 year 1 month 4 days|
|ts||Necessary||PayPal sets this cookie to enable secure transactions through PayPal.||1 year 1 month 4 days|
|ts_c||Necessary||PayPal sets this cookie to make safe payments through PayPal.||1 year 1 month 4 days|
|tsrce||Functional||PayPal sets this cookie to enable the PayPal payment service in the website.||3 days|
|X-AB||Functional||Cookie associated with embedding content from Snapchat.||1 day|
|x-ms-routing-name||Necessary||Azure sets this cookie for routing production traffic by specifying the production slot.||1 hour|
|x-pp-s||Functional||PayPal sets this cookie to process payments on the site.||session|
|__kla_id||Advertisement||This is a Klaviyo cookie and is used to track and identify site visitors through an auto-generated ID. This cookie can temporarily hold personally identifiable information. Once a visitor is identified, the cookie can pass their data into Klaviyo. A visitor can be identified when they fill out a Klaviyo signup form or click a link from a Klaviyo email.||2 years|
Facebook. The Company uses Facebook cookies and pixels to measure, optimize and build audiences for advertising campaigns served on Facebook. They enable the Company to see how our users move between devices when accessing our Sites and Facebook, to ensure that our Facebook advertising is seen by our users most likely to be interested in such advertising by analyzing which content a user has viewed and interacted with on our Sites. To find out more about the privacy settings by Facebook and the options to change them, please see Facebook Privacy Settings Link (you must be logged into your Facebook account).
Microsoft. We use analytical and tracking tools from Microsoft, such as Microsoft Ads. Microsoft collects and receives personal information from users to provide Microsoft’s advertising services and you learn more about Microsoft’s privacy practice by viewing its Privacy Statement at: https://privacy.microsoft.com/en-us/privacystatement.
Pinterest. We use Pinterest cookies and online tools to deliver ads to you and to find other people who might be interested in our products and show them online ads relating to our products on Pinterest. To be clear, your information will be shared with Pinterest for online behavioral advertising, and you can opt out of online behavioral advertising through Pinterest’s personalization settings or as described below. To learn more, please visit your Pinterest privacy notices at https://help.pinterest.com/en/article/personalization-and-data and at https://help.pinterest.com/en/article/personalized-ads-on-pinterest.
TikTok. TikTok is a social media platform on which we operate marketing campaigns intended to reach current and potential customers and audiences. We use TikTok pixels and cookies to collect information in order to deliver targeted advertising and measure and understand the effectiveness of our marketing campaigns. For more details on TikTok’s data processing practices, please see TikTok’s privacy statement.
Rakuten. When you interact with our Sites, Rakuten Advertising will collect your personal information, including IP addresses, digital identifiers, information about your web browsing and app usage and how you interact with our properties and ads for a variety of purposes, such as personalization of offers or advertisements, analytics about how you engage with websites or ads and other commercial purposes. For more information about the collection and use of your personal data and your rights to opt-out of targeted/online behavioral advertising, please see the following: rakutenadvertising.com/legal-notices/services-privacy-policy/ and rakutenadvertising.com/legal-notices/services-privacy-rights-request-form/
3. HOW DO WE USE AND SHARE INFORMATION?
4. REJECTING COOKIES AND YOUR OPTIONS
You can stop cookies from being downloaded on your device by selecting the appropriate settings on your browser. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. You can find out how to do this for your particular browser by clicking “help” on your browser’s menu or by visiting www.allaboutcookies.org. Please note, however, that without cookies you may not be able to access or take full advantage of the Sites. Most browsers allow users to use a “private mode” by which cookies are deleted after your website visit. Please read the help section of your browser to learn more about how to activate the “private mode.” You could still visit our Sites if your browser is in “private mode”; however, the user experience may not be optimal, and some features may not work.
- Click here to learn more about the “Private Browsing” setting and managing cookie settings in Firefox.
- Click here to learn more about “Incognito” and managing cookie settings in Chrome.
- Click here to learn more about “InPrivate” and managing cookie settings in Internet Explorer.
- Click here to learn more about “Private Browsing” and managing cookie settings in Safari.
If you want to remove previously stored cookies, you can manually delete the cookies at any time. However, this will not prevent the Sites from placing further cookies on your device unless and until you adjust your browser setting as described above.
More Information. You can find more information about cookies, behavioral advertising, and online privacy at www.allaboutcookies.org. For some of our service providers that participate in the Digital Advertising Alliance (DAA), you can exercise your choice to opt out of interest-based advertising at http://optout.aboutads.info. You may also opt out of receiving interest-based ads from many third-party websites and applications through the Network Advertising Initiative’s (NAI) Opt-Out Tool, which is available at http://www.networkadvertising.org/choices. Certain types of mobile devices have an identifier that provides organizations with the ability to serve targeted advertising directly to a specific mobile device, and you may (depending on the device) be able to limit advertising, reset the advertising identifier, and turn off your device’s tracking features within your device’s settings. For more information see http://youradchoices.com/appchoices.
5. CALIFORNIA PRIVACY
California Consumer Privacy Act. Pursuant to the California Consumer Privacy Act of 2018, as amended (“CCPA”), California residents have additional data privacy rights, including the following:
- Right to Know(Specific Pieces of Personal Information). You have the right to know the specific pieces of your personal information that we have collected about you.
- Right to Know (Categories of Personal Information). You have the right to know (i) the categories of personal information we have collected from you; (ii) the categories of sources from which the personal information is collected; (iii) the categories of your personal information we have sold or disclosed for a business purpose; (iv) the categories of third parties to whom your personal information was sold or disclosed for a business purpose; and (v) the business or commercial purpose for collecting or selling your personal information.
- Right to Delete: You have the right to request that we delete your personal information that we have collected and retain.
- Right to Correct. You have the right to request that we correct inaccurate personal information that we have collected and retain.
- Nondiscrimination: The right not to be subject to discrimination for asserting your rights under the CCPA.
Submit a Privacy Request. To submit a CCPA privacy request, please contact us in accordance with the “Contact Us” section below. If you would prefer, you may designate an authorized agent to submit a CCPA privacy request on your behalf, provided however, the authorized agent must be registered with the California Secretary of State to conduct business in California.
Privacy Request Verification Process. If you (or your authorized agent) make any request related to your personal information under the CCPA, we will ascertain your identity (and the identity of the authorized agent, to the extent applicable) to the degree of certainty required or permitted under the law before addressing your request. In particular, we will, to the extent required or permitted by law, require you (or your authorized agent) to verify your request via email, request certain contact information or government identifiers, and we will match at least two pieces of such personal information with data that we have previously collected from you before granting you access to, erasing, or correcting, specific pieces or categories of personal information, or otherwise responding to your request. We may require written documentation that demonstrates a third party is authorized to serve as your agent for the purposes of submitting the requests set forth herein, unless you have provided the authorized agent with power of attorney pursuant to California Probate Code §§ 4121 to 4130. None of the CCPA’s rights are absolute, and such rights are subject to legal and regulatory exceptions and exemptions. For more information about the CCPA, please see https://oag.ca.gov/privacy/ccpa.
Opt-Out Rights / Do Not Sell My Personal Information. California residents have the right to opt out of the “sale” of their personal information. However, the Company does not sell your personal information to third parties for profit or monetary or other valuable consideration, and therefore we do not provide opt-out request processes for the sale of personal information (because we do not undertake such activities).
Opt-Out Rights / Do Not Share My Personal Information. California residents have the right to opt out of the “sharing” of their personal information. The Company uses third-party analytical and targeted advertising features on our Site and similar web tools provided by our marketing partners, and such features, tools and marketing relationships involve the disclosure of your personal information to third parties and may constitute the “sharing” of your personal information for CCPA purposes. To opt out of this sharing of your personal information in these circumstances, please click on the cookie management tool (sometimes visible as a “Your Privacy Choices” link) on the footer of the Site to set your cookie preferences. You, or your authorized agent, may also contact us in accordance with the “Contact Us” section listed below.
Children. The Site is not directed at, and should not be used by, minors under the age of sixteen (16), and therefore we do not knowingly sell or share the personal information of minors under sixteen (16) years of age.
Limit Use of Sensitive Personal Information. The Company does not use or disclose sensitive personal information for reasons other than those set forth in the CCPA, and therefore we do not provide individuals with the ability to limit how we use or disclose such sensitive personal information.
6. VIRGINIA PRIVACY RIGHTS
Data Privacy Rights. Pursuant to the Virginia Consumer Data Protection Act, Virginia residents are entitled to certain data privacy rights:
- To confirm whether or not New Chapter is processing your personal information, and to access such personal information.
- To request New Chapter correct inaccuracies in your personal information, taking into account the nature of the personal information and the purposes of the processing of the personal information.
- To request New Chapter delete your personal information.
- To obtain a copy of the personal information that you previously provided us in a portable and, to the extent technically feasible, readily usable format that allows it to be transmitted to another entity without hindrance, where the processing is carried out by automated means.
Submit a Privacy Request. To submit a privacy request, you may contact us using the “Contact Us” section below.
Privacy Request Verification Process. If you make any request related to your personal information, the Company will ascertain your identity (and the identity of the authorized agent, to the extent applicable) to the degree of certainty required or permitted under the law before addressing your request. In particular, before granting you access to, erasing, or correcting, specific pieces or categories of personal information or otherwise responding to your request, the Company will, to the extent required or permitted by law, (i) require you (or your authorized agent) to verify your request via email, (ii) request certain contact information or government identifiers, and (iii) match at least two pieces of such personal information with data that we have previously collected from you. None of Virginia’s privacy rights are absolute, and such rights are subject to exceptions and exemptions. For more information about the Virginia Consumer Data Protection Act, please see https://lis.virginia.gov/cgi-bin/legp604.exe?211+ful+SB1392ES1.
Privacy Requests Appeals Process. If you would like to appeal a decision the Company has made with respect to your privacy request, please email us [email protected], with the subject line “ATTN: Privacy Appeals,” and describe the nature of your request, and the reason for requesting an appellate review. Virginia residents may file privacy complaints with the Virginia Attorney General (https://www.oag.state.va.us/contact-us/contact-info).
Opt-Out Rights / The Sale of Personal Information. Virginia residents have the right to opt out of the “sale” of their personal information. However, the Company does not sell your personal information to third parties for or monetary consideration, and therefore we do not provide opt-out request processes for the sale of personal information (because we do not undertake such activities).
Opt-Out Rights / Targeted Advertising. Virginia residents have the right to opt out of having their personal information used for targeted advertising purposes. The Company uses third-party analytical and targeted advertising features on our Site and similar web tools provided by our marketing partners. To opt out of this sharing of your personal information in these circumstances, please click on the cookie management tool (sometimes visible as a “Your Privacy Choices” link) on the footer of the Site to set your cookie preferences.
Opt-Out Rights / Profiling. Virginia residents have the right to opt out of having their personal information used for profiling in furtherance of decisions that produce legal or similarly significant effects. However, the Company does not engage in such activities.
8. CONTACT US